AI Lead Generation

Turn signals into
conversations

Engage reads intent signals across your market, then deploys the right agent at exactly the right moment — defining your ICP, researching prospects, and running personalised outreach that converts.

47+ Intent Signals
6 Specialised Agents
Pipeline Growth
100% ICP-Driven

Built around your ICP from day one

Most lead generation tools start with lists. Engage starts with intelligence. We define who you should be selling to, research the market for accounts that match, then deploy precision outreach at scale — every message grounded in your ideal customer profile, not generic templates.

Signal Intelligence

Monitors 47+ intent signals across your market — firmographic shifts, buying triggers, and behavioural patterns — to surface the right accounts at the right moment.

Personalised at Scale

Every message crafted around your ICP — company context, role, timing, and buying stage. Agents write outreach that reads like it came from a human who did their homework.

Pipeline-Ready Handoffs

Qualified leads reach your team with full conversation history, ICP fit score, and a rep briefing ready to go. No lost context, no cold handoffs.

Six agents. One revenue engine.

From ICP definition to qualified conversation, every step in your outbound motion is handled by a specialised agent — each one an expert at its stage of the pipeline.

Signals

Intent & market data

1

ICP Agent

Define & refine profile

2

Research Agent

Find & score prospects

3

Outreach Agent

Personalised first-touch

4
Loop

Nurture Agent

Sequences & re-engage

5

Qualify Agent

Confirm fit & intent

6

Handoff Agent

Brief rep, sync pipeline

ICP Agent

Before a single prospect is contacted, the ICP Agent defines exactly who you should be selling to. It builds a dynamic ideal customer profile from your existing customers, market signals, and win/loss patterns — then continuously refines it as new pipeline data arrives.

Firmographic Profiling

Maps the characteristics of your best-fit customers — industry, size, growth stage, tech stack, and structure — into a weighted ICP model that drives every downstream agent.

Persona Mapping

Identifies the decision-makers and influencers within target accounts — role, seniority, buying authority, and typical objections — so every message is pitched to the right person.

ICP Scoring Model

Every prospective account receives a dynamic ICP fit score. Weighting adjusts automatically as you close deals, lose deals, and mark accounts as good or bad fit.

Signal Weighting

Maps intent signals to ICP attributes — so the system knows which signals matter most for your specific customer profile, not a generic sales playbook.

ICP Agent — Profile v3.2
Industry B2B SaaS Professional Services
Size 50–500 employees
Stage Series A–C Bootstrapped
Persona VP Sales Head of Growth
Top Signal Hiring SDR/BDR roles (score weight: 0.87)
ICP Score 0.91

Research Agent

Armed with your ICP model, the Research Agent scans the market for accounts that match. It enriches each prospect with firmographic and contextual data, scores them against your ICP, and surfaces the highest-fit accounts first — so your team and agents focus on the right targets.

Market Scanning

Continuously scans for new accounts matching your ICP criteria. Surfaces emerging companies, recent funding events, hiring signals, and technology changes that indicate buying readiness.

ICP Fit Scoring

Each discovered account is scored against your live ICP model. Scores update dynamically as your ICP evolves — so yesterday's borderline account can become today's priority target.

Account Enrichment

Builds a complete picture of every prospect: company overview, recent news, technology signals, key contacts, and any previous engagement history with your organisation.

Prioritisation Queue

High-fit accounts enter the Outreach Agent queue automatically. Low-fit accounts are staged for re-evaluation. Exclusion rules prevent re-contacting existing customers or blacklisted domains.

Research Agent — Prospect Queue
Account Meridian Analytics ICP: 0.94
Signals Hiring 3 SDRs Series B ($12M)
Persona Jamie Okonkwo — VP Revenue
Account Northfield Labs ICP: 0.88
Signals New VP Sales hire CRM change
Persona Priya Sharma — Head of Growth

Outreach Agent

The Outreach Agent crafts and sends personalised first-touch messages to high-fit prospects. Every message is written around the prospect's specific context and your ICP — not a template with a name substitution. Multi-channel, send-time optimised, and fully traceable.

ICP-Contextualised Messaging

Each message references the specific signals, firmographic fit, and persona context that made this account a priority — so it reads like the sender did their research, because the agent did.

Multi-Channel

Coordinates outreach across email and LinkedIn, choosing the right channel for each persona based on their ICP profile and engagement patterns.

Send-Time Optimisation

Learns from reply rates across persona types and industries to send each message at the moment most likely to get a response — per recipient, not per campaign.

Reply Detection & Routing

Positive replies are routed to the Qualify Agent. Objections are handled with a contextual follow-up. Unsubscribes and bounces are processed automatically.

Outreach Agent — Draft for Jamie Okonkwo
Hi Jamie — saw Meridian just closed your Series B and you're building out the SDR team. Timing felt right to reach out.

We help revenue teams at your stage replace the manual parts of outbound with AI agents — ICP research, first-touch, and qualification handled automatically.

Worth a 20-minute conversation?

Nurture Agent

Most prospects don't reply on first touch. The Nurture Agent manages intelligent follow-up sequences — spacing messages appropriately, adjusting the angle based on engagement data, and re-engaging cold prospects when new signals emerge. It loops until a reply, a meeting, or a firm disqualification.

Sequence Scheduling

Runs multi-step follow-up sequences with intelligent spacing — not a fixed 3-day cadence, but timing calibrated to the prospect's persona, industry, and previous engagement signals.

Engagement Tracking

Monitors opens, clicks, profile views, and reply signals to score engagement level. High-engagement prospects are prioritised for human follow-up even before they reply.

Re-engagement Triggers

When a new signal fires on a cold prospect — a funding round, a job change, a tech shift — the Nurture Agent automatically re-activates the sequence with a fresh, signal-referenced message.

Sequence Branching

Sequences branch based on behaviour. Click-through but no reply? Send a direct question. LinkedIn connection accepted? Shift to social channel. Every branch stays grounded in the ICP model.

Nurture Agent — Sequence: Meridian Analytics
Day 1 First-touch email (Series B + SDR ref) Sent
Day 4 Follow-up: ROI framing for VP Revenue Opened
Day 8 LinkedIn: connection + context note Pending
Day 14 Re-engage: new SDR job post detected Scheduled

Qualify Agent

When a prospect responds, the Qualify Agent takes over the conversation. It runs a natural qualification dialogue — confirming ICP fit, exploring budget and timeline, handling objections, and booking meetings. Only prospects that clear the qualification bar reach your sales team.

ICP Fit Confirmation

Validates the research-stage ICP score through the actual conversation — confirming company details, team structure, and pain points match your ideal profile before investing sales time.

Intent & Timeline Assessment

Explores buying timeline, current solutions, and decision-making process without feeling like an interrogation — natural conversation that surfaces the information your reps need.

Objection Handling

Responds to common objections with ICP-contextualised answers — not scripted rebuttals, but responses that acknowledge the specific situation and redirect naturally.

Meeting Booking

When qualification criteria are met, the agent moves directly to booking — proposing times, confirming the invite, and briefing the Handoff Agent to prepare the rep.

Qualify Agent — Jamie Okonkwo · Meridian Analytics
Appreciate the outreach. We are actually looking at this. What does the onboarding look like?
Great to hear. Onboarding typically takes 2–3 weeks — we start by mapping your ICP against existing customer data, then configure the agent pipeline to your outbound motion.

To make sure it's the right fit: are you running outbound today, or is this greenfield?
We have 2 SDRs but want to scale without doubling headcount.

Handoff Agent

The Handoff Agent ensures your sales team walks into every meeting fully briefed. It compiles the complete picture — ICP fit, qualification score, conversation summary, signals, and next-step recommendations — and packages it for your rep before the calendar invite lands.

ICP Brief Generation

Produces a concise account brief that gives the rep immediate context: why this account matched, which signals triggered outreach, and how the ICP fit score evolved through the pipeline.

Conversation Summary

Distils the full outreach and qualification thread into a two-paragraph summary — what was discussed, what objections surfaced, and what the prospect indicated about timeline and decision process.

Qualification Score Transfer

Passes the full qualification scorecard to the rep — ICP fit, intent level, budget signal, timeline, and stakeholder map — so the discovery call starts from a position of knowledge, not from scratch.

Next-Step Suggestions

Based on what was covered in qualification, the agent recommends discovery angles, likely objections to prepare for, and the most relevant case studies or content to reference.

Handoff Agent — Rep Brief · Meridian Analytics
Account Meridian Analytics
Contact Jamie Okonkwo — VP Revenue
ICP Fit 0.94
Qual Score 0.88
Key Signal Series B + SDR scale
Intent Active evaluator
Next Steps Discovery call booked Thu 2pm · Prepare ROI calc for 2-SDR team

Built for precision, not volume

Engage is engineered around your ICP — not a generic sales automation engine. Every layer of the system is designed to make your pipeline smarter, not just bigger.

Agent Runtime

  • Proprietary multi-agent orchestration
  • Async pipeline with state persistence
  • Full execution audit trail
  • Per-agent confidence scoring
  • Hot ICP model updates

ICP Engine

  • Vector-based ICP similarity matching
  • Dynamic scoring model from win/loss data
  • 47+ signal type taxonomy
  • Persona graph construction
  • Continuous model re-calibration

Outbound Infrastructure

  • Multi-channel message orchestration
  • Send-time optimisation per persona
  • Reply classification and routing
  • Sequence branching engine
  • CRM-agnostic pipeline export

Ready to fill your pipeline?

Engage is in early access. We're onboarding a limited number of teams to refine the ICP model with real data. If your outbound motion is ready for AI agents, we'd like to hear from you.